This week we interviewed Sheffield personal trainer Nick Screeton. Nick is the founder of Lepfitness.co.uk and is a well-respected expert in the fitness industry. We asked Nick about how he has managed to keep his personal training business ‘LEP Fitness’ alive during the lockdown period and for his opinion on what is in store for gyms and personal trainers post COVID-19.
Can you quickly introduce yourself?
Hi, I’m Nick. I’m 31 years old. I founded LEP Fitness (a personal training brand) back in 2012. LEP stands for the ‘Life Enrichment Program’ and focuses on both the physical and mental aspects of health.
“I’m on a mission to become the best version of myself, so I can help others to do the same.”
Losing weight and transforming your body shape is one thing, but the real change (and the thing I am most passionate about) is helping people overcome their limiting beliefs and to break down mental barriers.
Many people live their lives in fear; they are afraid, lacking in confidence and self-belief. I empower people to make positive changes so they can lead a more exceptional quality of life.
The mental transformation means much more to me than a ‘before and after photo’.
How have you managed to keep your personal training business alive during the COVID-19 lockdown?
I am not going to lie, at first I was in denial. I remember one of my clients (from China) mentioning COVID-19 in December 2019, and I just brushed it off. Then a few months later, all of the UK goes into lockdown!
At first (and like most of the UK), I thought the lockdown would last two to three weeks. I thought to myself, “okay, this will all pass quickly, and business will resume as normal.” Little did I know we would be in lockdown for 10 weeks.
Initially, I thought about taking a break from personal training. I only took two weeks off work the whole of 2019.
But then the workaholic in me would not let me take my foot off the gas, so I looked for ways to keep my business going during lockdown…
Within two days of going into lockdown, I moved my entire face to face coaching business online, doing virtual personal training sessions via Zoom.
At first, I was very skeptical it would work, my clients were used to training in a private personal training studio, to all of a sudden train in a living room with limited equipment made me doubt that it would work…
But, it has been fantastic, and I have successfully been doing online personal training for the past ten weeks.
When do you plan on reopening your personal training gym?
The LEP Fitness personal training studio will remain closed until the gyms reopen. I am however, doing outdoor coaching sessions (it’s good to see people in the flesh again). I am also still doing lots of virtual PT sessions.
Currently, I am doing between 25-30 sessions per week, with 25% in-person and 75% working with me online. I think it will take time for things to get back to normal, and who knows we could go into another lockdown? But at least if we do… I am ready.
What do you think is in store for gyms and personal trainers for the rest of the year?
I don’t know – who does? I guess that gyms will slowly reopen, and it will take time to get back to normal. During the summer months, lots of personal trainers will train their clients in parks. Lots of personal trainers will stick to virtual personal training. And unfortunately, many will either quit or go out of business.
It will take time for gyms and personal trainers to get back to full speed, and I fear that not all gym members will be returning straight away. Everyone is different, and some people are more cautious than others.
One thing is for sure, and that is that there will always be a demand for private coaching. People need personal trainers more than ever, not only for physical health but mental support too. A high-quality personal trainer can be one of the most valuable people in your life. Somebody who you trust and who has your best interest at heart…that is priceless.
What advice would you give to your fellow personal trainers?
Lots of opportunities are out there right now, but you need to be on your toes and embrace change.
You have to be resilient and keep pushing forward no matter your situation. One of my favourite sayings is “tough times don’t last, but tough people do.” and it is true. There is no point in moaning or blaming. You have to look at yourself in the mirror and take ownership of the factors you can control.
When you get knocked down (which you will), get back up. Learn from mistakes and failures, and don’t ever give up.
You will not always win, but you will build character along the way, and this is going to help you weather the storms of life and build a successful personal training business.
Stay strong, adapt, and take each day as it comes. Be grateful for what you have and work hard for what you don’t.
Surround yourself with positive people and influences (such as a mentor books and podcasts). Be hungry to grow and improve. The more you educate and improve yourself, the more you can help others…
The most successful businesses are the ones that add the most value to their customer’s lives. It’s no different for personal trainers. The more value you can add, the more successful you will become. For more latest information visit our website the basement.uk.com else you can also bookmark for regular updates!
Table of Content
- 1 Can you quickly introduce yourself?
- 2 How have you managed to keep your personal training business alive during the COVID-19 lockdown?
- 3 When do you plan on reopening your personal training gym?
- 4 What do you think is in store for gyms and personal trainers for the rest of the year?
- 5 What advice would you give to your fellow personal trainers?