The UK is home to many businesses, 5.6 million to be specific, which suggests just how much competition there is in every industry. Business owners do all they can to ensure they beat off this competition but that can sometimes be difficult.
One clever way to get your brandout there is to frequently host events in your business’s name. This provides a chance for you to invite valued guests to come and view your business in its best form. From here, they may invest in your business, and become business partners who simply spread the word about how great your company is.
A lot of planning will go into the event as you consider the venue and entertainment as well as food and drink options. You will go to the extremes to ensure the event is as good as possible but what happens if people don’t show up?
How to Advertise Your Event?
Are you planning an event and need to advertise it? Whether you’re using traditional or online advertising methods, here are four tips to help get the word out:
1. Start advertising early
The earlier you start, the more time people have to plan to attend.
2. Use multiple methods of advertising
Don’t put all your eggs in one basket. Try different methods (print ads, online ads, social media, etc.) and see which ones work best for your event.
3. Make sure your advertising is clear and concise
Include all the important details (date, time, location, cost, etc.) and make it easy for people to read and understand.
4. Target your audience
Know who your target audience is and tailor your advertising accordingly.
Here are some of the best practices for advertising an event which will result in a larger footfall.
Email marketing
Depending on the size of your business, you may already have a large mailing list to which you can send invites. Emails are one of the most direct ways to get in touch with someone without invading their privacy.
With email marketing invites, you will also get the chance to provide discounts and offers to customers which will encourage them to complete purchases ahead of the event.
Flyers
Flyers are an incredible way to spread the word of your event, perfect for even the busiest of people.They can simply be picked up and read as people go about their days. How you will distribute these flyers is entirely up to you and your budget.
For a more cost-effective method, you may choose to place your flyers in strategic places for customers to pick up as they please. If you want to ensure people get them, however, you should hire staff to deliver or hand them out to people in the street. With this, they can spread a positive message about your business too.
Social media
Perhaps one of the best methods for spreading messages in the digital age we live in – especially if you’re targeting a younger demographic, is social media. There are roughly 4 billion users worldwide which means the audience you could potentially reach is extremely high.
This can also be a good way to grow your business overseas as it may encourage people to travel from abroad to visit your event which will only boost your brand further.
Ensure you get the number of guests that your event deserves by following these tips and you’ll avoid any disappointment when the big day rolls around.
Final Words
In conclusion, by following the tips provided, you can create a successful advertising campaign for your business event. Utilizing all of the tools available to you, from print and online advertisements to social media and email marketing, will help you reach your target audience and generate interest in what you have to offer. So get creative and start planning your next event today!
